新疆喜乐彩走势图

新疆喜乐彩走势图
客服中心
北京区    立即咨询
西北区    立即咨询
华北区    立即咨询
东北区    立即咨询
华南区    立即咨询
华东区    立即咨询
华中区    立即咨询
西南区    立即咨询
行业新闻
您现在的位置:新疆喜乐彩走势图  »  新疆喜乐彩走势图  »  行业新闻

奢侈品电商即将王者归来,转型之路逐渐走向成熟

来源:本站 发布时间:2015/7/28 16:37:34 浏览量:
中国奢侈品电商的发展经历了谓烽烟四起的“中国元年”2011、扩张洗牌的2012、大浪淘沙的2013。行业快速爆发及产业链的不成熟、市场增长放缓, 从2014到2015年的春天,奢侈品电商公司获得新融资寥寥无几,行业开始沉沦衰落,裁员、转型、出售、倒闭,幸运存活的也是岌岌可危。甚至有报道称第一代奢侈品电商已经集体沦陷,行业将死于2015年。
 

奢侈品电商再现密集融资 行业走向成熟


SHECHIPINDIANSHANGXINGYEDIDIAODEDUGUOLEDAOBICHAO,BUCHENGSHUDESHICHANGJIGUONEISHECHIPINDIANSHANGDAILAILEYICIGUOSHANCHESHIDEFAZHANLICHENG,DIWUDADAOSHECHIPINWANGCEOSUNYAFEICENGBIAOSHI,DALIANGZIBENJINRUCUIHUOLESHECHIPINDIANSHANGXINGYE,DANDANGSHIXIAOFEIZHEXIAOFEIXINXINHEXIAOFEINENGLIMINGXIANBUZU,CIWAIDAPAIPINPAISHANGYEDUISHECHIPINDIANSHANGBINGBURENKE,SHENZHIYINDINGJIADENGYINSUCHANSHENGMOCA。DANCONGJINNIAN5YUEKAISHI,SHECHIPINDIANSHANGMIJIDEBAOCHURONGZIXIAOXIZAICISHAORELEZHENGGEXINGYE。


2015NIAN5YUE19RI,ZOUXIUWANGWANCHENGCLUN3000WANMEIYUANRONGZI,LINGTOUFANGWEIYIHELIANCHUANG,KPCBDENGYUANJIGOUTOUZIFANGHECHUANGSHITUANDUIGENTOU。YONGYUDAZAOWANGZHANSHISHANGGOUWUTIYAN,BINGJINXINGKUAJINGO2OCHUANGXINYUTUICHU,TONGSHIJINXINGSHANGSHIQIDONGQIANDEZIBENZHUNBEI。


新疆喜乐彩走势图5YUE25RI,SHECHIPINDIANSHANGZHENPINWANGXUANBUHUODEALUN6000WANYUANRONGZI,HUOCHAIKUAILUGUQUANTOUZIJIJINGUANLI(SHANGHAI)YOUXIANGONGSI、SHANGHAIHONGCHAOTOUZIZHONGXINYIJIJIYINZIBENCANYUTOUZI。ZHENPINWANGCHUANGSHIRENJIANCEOCAOYUNDONGCHENGRONGZIYONGYUDAZAOZHENPINTUANDUI、GAISHANAPPYONGHUTIYANJIYONGHURANGLIHEGOUMAIBAOXIAN。MUQIANZHENPINWANGYIYAOGUONEISHUSHIJIASHECHIPINGONGYINGSHANGHEZHONGHUALIANHECAICHANBAOXIANGONGSI,YITONGDAZAOSHECHIPINXINGYEZHENGPINLIANMENG,WEIMEIYIJIANSHANGPINDANBAO,WEILAIYILIANGNIANJIANGZAIGUONEISHANGSHI。


7YUE8RI,SIKUWANGXUANBUHUODEPINGANCHUANGXINTOUZIJIJINLINGTOUDECHAOGUO5000WANMEIJINDEELUNRONGZI。BENLUNRONGZICHULEPINGANCHUANGXINTOUZIJIJINLINGTOUWAI,SIKUDELAOGUDONGYEJINXINGLEELUNRONGZIGENTOU。RONGZIJIANGYONGYUJIXUYOUHUAGONGSIDECHANPINHEFUWUPINGTAI、TIGAOPINPAIZHIMINGDUYIJICUJINGONGSIQUANQIUHUAYEWUKUAISUFAZHAN。


7YUE8RI,SHECHIPINDIANSHANGMEILIHUIXUANBUHUODEALIBABAZHANLVETOUZI,JINECHAOGUO1YIMEIYUAN。ALIBABAJIANGHEMEILIHUIGONGTONGDAZAOSHEPINSHANGOUDIANSHANGPINGTAI,WEIXIAOFEIZHETIGONGSHENDUZHEKOU、PINPAIZHIJIESHOUQUANDESHECHIPINPAISHANGPIN。


DUANDUANDEBUDAOLIANGYUESHIJIAN,XIANHOUSIJIASHECHIPINDIANSHANGXUANBUHUODETOUZI。SHECHIPINDIANSHANGCONGXINGYEGUANGSHOUQINGLAI,DAOHOULAIJIAHUOMANTIAN,XINYUTIZHIBENGTA,YIJUEBUZHEN,ZAIDAOJINTIANYOUZAIDUQIFEI,SHIJUEDUIJUYOUQILISHIBIRANXINGDE,YESHIYIGEXINGYEZIWOWANSHANJINHUADEYIGEGUOCHENG。


新疆喜乐彩走势图SHECHIPINDIANSHANGHANDONGYICHIXUDUONIAN,BUSHAOGONGSIZHUANXINGDEZHUANXING,CAIYUANDECAIYUAN,DAOBIDEDAOBI,NENGJIANCHIXIALAIDEZHISHENGSHAOSHUJIJIA,XINGYEPAOMOYIJIBENBEIXIGANJING,QIYEGUZHIHUIDAOHELIJIAWEI,ZHEIGESHIHOUZHENGSHICHAODIDEHAOJIHUI,XINGYEYEYIMANMANDUGUOLECENGJINGNEIGECAOMANGNIANDAI,JINRULEYIGE“SHENGZHEWEIWANG”DEJIEDUAN。


新疆喜乐彩走势图CAIFUPINZHIYANJIUYUANYUANZHANGZHOUTINGBIAOSHI,SHECHIPINDIANSHANGRENGSHILANHAI,MEIYOUBASHICHANGZHENZHENGDEJIAZHIKAIFACHULAI,WEILAIFAZHANFANGXIANGYINGGAISHIC2BJIAO2OMOSHI,PINGTAIXINGDIANSHANGBICHUIZHIXINGDIANSHANGGENGYOUJIHUI。XINGYEYEBIRANZHUJIANZOUXIANGCHENGSHU。


国内奢侈品电商行业目前的规模与前景


DIANZIHUASHISHECHIPINXINGYEDEBIRANQUSHI。QUANQIUZHUMINGZIXUNGONGSIMAIKENXIFENXIRENWEI,DAO2025NIANSHI,SHECHIPINDEDIANSHANGZHANBIJIANGDADAO18%。MEIZHONGLIANGGUOJIANGSHISHECHIPINDIANSHANGXIAOFEI“DAHU”。CIQIAN,2009NIANMAIKENXICENGYUCESHECHIPINDIANSHANGDAO2015NIANSHECHIDIANSHANGZHANZONGSHECHIPINXIAOSHOUEDE2%。DANSHISHI,2015NIANSHIJISHUZIYIJINGSHI6%,GAODA140YIMEIYUAN。


GUONEIQIANZHANCHANYEYANJIUYUANTIGONGDE《2015-2020NIANHULIANWANGDUIZHONGGUOSHECHIPINXINGYEDEJIYUTIAOZHANYUYINGDUICELVEZHUANXIANGZIXUNBAOGAO》ZHICHU,2013NIANSHECHIPINDIANSHANGJIAOYIGUIMOWEI208.2YIYUAN,TONGBIZENGZHANG34%YISHANG,2014NIANSHECHIPINDIANSHANGJIAOYISHICHANGYUJIYOU274.3YIYUAN。ERMUQIANWOGUOSHECHIPINDIANSHANGZAISHECHIPINSHICHANGZHONGDEBILIJINWEI3%,BUDAOFADAGUOJIADE1/4,ZHEIYIWEIZHEGUONEISHECHIPINDIANSHANGZAIWEILAIRENGJIUYOUJIAODADEFAZHANSHICHANG。


新疆喜乐彩走势图ZAIHAIWAIGOUWUSHICHANGDEPENGBOFAZHANZHIXIA,SHECHIPINDIANSHANGCHUXIANHUINUANJIXIANG,ZOUXIUWANG、ZHENPINWANGDENGJIHUDOUZAITONGYISHIDUANNADAOLEXINYILUNTOUZI。ERALIYOUCHUSHOUZAIJIZIBENSHICHANGCHUANDIXINXIN,HUOYINFAXINYILUNDESHECHIPINDIANSHANGDAZHAN。


DANXIANGBIQITAXINGYE,SHECHIPINSHIYIGEDUIFUWUBIJIAOYILAIDETESHUXINGYE。SHECHIPINDIANSHANGXINGYEMUQIANXUYAOJIEJUEDEZHUYAOWENTISHI,SHECHIPINGONGHUOQUDAODEDAZHONGXINRENDU、GAODUANZUNGUIDEGOUWUXIANGSHOUYIJITIEXINDESHOUHOUFUWUDENGKEHUGUANZHUDEZHONGDIANWENTI。


SHECHIPINDIANSHANGYAOCHONGFENKAOLVYONGHUXUQIU,ZHIDINGTESEDEZENGZHIFUWU,YICILAITIGAOSHECHIPINDIANSHANGPINGTAIDEPINPAIYIJIANENGLI,BINGSUZAOSHECHIPINDIANSHANGWENHUA。ZAIYIDONGHULIANWANGLANGCHAODECHONGJIXIA,XIAOFEISHENGJIDAILAIXIAOFEIDUOYUANHUAYUGEXINGHUA,SHANGYEMOSHIBIANQIANDAILAIPINPAIDUOJIHUA,PINPAIFENCENGZOUXIANGCHAOGAODUANYUDAZHONGHUA,HEXINXIAOFEIZHEKUAISUTAOLIYIXIANDAPAITENGCHUSHICHANG,CHANPINPINZHIYUFUWUPINZHICHENGPINPAIJINGZHENGYAOSU,XINGJIABI”JIANGGAIBIANPINPAIFAZHANTAOLU。


ZAIZHOUTINGKANLAI,SHECHIPINDIANSHANGSUOMIANLINDEZUIDAWENTI,BINGBUZAISHICHANGRONGLIANG,ERZAIYUQIBINGBUHESHENDESHANGYEMOSHI,DIJIABINGBUSHISHIHEXINJINGZHENGLI,ERSHISHIBIANLIXING。LAOLIUXIANGXINWEILAIYIFUWUXING+TIYANXINGDEMOSHIHUOXUNENGCHENGWEISHECHIPINDIANSHANGYITIAOTUWEIZHILU。


奢侈品电商适应市场的创新转型之路


新疆喜乐彩走势图SUIRANSHECHIPINDIANSHANGWEILAIQIANJINGGUANGMINGYOUZHONGHUOZIBENSHICHANGGUANZHU,DANXIANZAIRENRANZHENGCHUZUIWEIYANJUNDEJIEDUAN。WULUNSHICONGSHICHANGJIAODU、XIAOFEIZHEXINRENDU,YIJIBENSHENJINGYINGMOSHIXIAOSHOUQUDAOLAIKAN,DOUSHIZHANGAIZHONGZHONG。LAOLIUCONGZHEISIJIADIANSHANGPINGTAIDERONGZIYONGTUKANDAOYIGEGONGTONGDIAN——“ZHUANXING”。


新疆喜乐彩走势图WEIPINHUIZHUANXINGDEDAHUOCHENGGONGRANGGELUSHECHIPINDIANSHANGCHUNCHUNYUDONG,DUICI,WOMENYIZOUXIU、SIKU、ZHENPINWANGZHUANXINGWEILILVEKUIYIER:


YI.SHECHIPINDIANSHANGPINGTAIDINGWEIZHUANXING:WULUNSHIZOUXIU、SIKUHAISHIZHENPINWANG,ZAOYIHUOZHEZHENGZAITUOLINEIGEXIAOZHONGSHICHANGDECHUNSHECHIPINDIANSHANGPINGTAI,XIANGZHEGENGDASHICHANGDESHISHANGSHANGPINHUOZHEQUANPINLEIGAODUANSHENGHUOPINGTAIZHUANXING。


ER.LIYONGSHECHIPINDIANSHANGGAODUANYONGHUYOUSHIHENGXIANGFAZHAN、DUOYUANHUAFAZHAN:SIKUDECHUANGSHIRENJIANCEOLIRIXUECENGBIAOSHI:ELUNRONGZIJIANGCUJINSIKUDECHANPINCHUANGXINJIQUANQIUHUAPINGTAIFAZHAN。WOMENJIANGYUPINGANQIXIAWANLITONG、PINGANZHITONGCHE、PINGANBAOXIAN、LUJINSUODENGDUOTIAOYEWUXIANSHIXIANGENGDUOCHUANGXINXINGHEZUO。


ZHENPINWANGYEBIAOSHIJIANGSHENHUAGONGYINGLIANBUJU:1.GONGYINGLIANGBUJUKUOZHANDAOKUAJINGYEWU;2.QUANPINLEIKUOZHAN,CONGSHECHIPINKUOZHANDAOJIAJU,SHIPIN,BAOJIAN,DENGSHENGHUOGEGEFANGMIAN;3.SHANGYEYETAISHANGCAIYONGAOLAIMOSHI,BAOCHIHUOPINWENDINGXINGHEDIJIAYOUSHI。


新疆喜乐彩走势图SAN.SHENHUAYIDONGHULIANWANGDUANFAZHAN:ZOUXIUWANGLIANHECHUANGSHIRENHUANGJINGYECENGZAIYANJIANGZHONGTICHU,SHECHIPINDIANSHANGXINGYESHITIANRANDEO2O,ERQIEYAOJIYUYIDONGHULIANWANG。ZAIYIDONGHULIANWANGSHIDAIJIANGYAOGENGJIAZHUIQIUCHANPINDEDUTEXINGHEJIZHI,XIANSHANGXIANXIAWANQUANRONGHE。


ZHENPINWANGCEOCAOYUNDONGYEZAIRONGZIFABUHUISHANGCANLIEDEXUANBUQUpcHUA,QUANMIANZHUANXINGYIDONGDUANDEZHANLVEZHUANXING。TONGSHIBIAOSHIZHENPINWANGYIDONGDUANDEXIAOSHOUEYIJINGZHANDAO70%YISHANG,QUANMIANZHUANXINGYINGXIANGBUDA。CAOYUNDONGTANYAN,4NIANYILAIZUIHOUHUIDEJIUSHIZAIYIDONGDUANFALITAIWAN。


总之,奢侈品行业已经度过野蛮生长的爆发年月,开启了细化产品、提高品质、优质服务的精细化运作。对于未来奢侈品电商的发展方向,周婷认为,一是企业建立大平台电商,抓住高端客流;其次是奢侈品自建电商渠道。自身打造具备特色的完整供需链条,才是奢侈品电商该走的行业大道。
二维码
联系我们